Design for Society - About the Young Consumer- [Advertisement]
The chinese tradition consuming habit is to consum in line with their income. Gradually the consumption become more econmical, and then even some resonable comsumption are also deleted.
On the other hand, some young peoples go to another extreme due to the introducing of western consuming habit. They spend all their salary every month without balance.
In the fact, excessive consumption and excessive frugality are all not healthy conduming hsbit, which can bring some adverse impact on their family. Now young people become companies’ target consumer because of their strong comsuming desire and lasting enthusiasm for all new style products with new function.
My design fouce on this problem. “Do not only mind your outside. Focus on your inside!” I make my important message typeface out of focus. And I will put my design on the cash desk and some brand’s shopwindow. Make people look the message when they want to buy these things.
